Lilly Pulitzer For Target: Bring Resort Chic To Your Own Backyard

Target designer collabs are the best. I mean, ok, ok… I know that we didn’t *need* another reason to drop even MORE dinero when we run to Tar-jay for school supply– but scoring some designer looks for 1/2 the price is pretty freakin’ awesome. Our spouses totally get that– right???

Yesterday it was announced that Lilly Pulitzer would be joining the ranks of fashion favorites like Missoni, Philip Lim and Zac Posen by partnering with our favorite guilty-pleasure retailer to offer some of their preppy prints for a fraction of the cost.

Photo credit: Forbes.com

Looking at these bright florals feels especially taunting on a day that is a mere 6 degrees here in New Jersey {brrrr…}.

Lilly Pulitzer’s resort-vibe always makes me want to hop a flight to someplace warm. Someplace with tons of sunshine, poolside– you know, just like the ad above–only with a cocktail in hand. Never forget the cocktail.

The line will include 250 products total– including a mix of apparel, accessories, home decor and outdoor items.

Lilly Pulitzer outdoor items might just be my FAVORITE.

Bringing the resort to my own crib? Yes, please!

Here’s a sneak peek from the @LillyForTarget instagram account:

But perhaps the sweetest part? Unlike Target’s Nieman Marcus collab that received a lot of flack for steep pricing, the Lilly Pulitzer line (which will include 250 products total), promises to include 200 items priced under $30!

This line is going to fly off the shelves just in time for spring flings and getaways. So if you love Lilly’s bright preppy feel, mark your calendars for April 19th.